Consul's morning news briefings are superior to overly-narrow and overly-broad newsletters
Professionals at the top of their game start their day reading the news. Some simply browse the New York Times or Wall Street Journal, but these days, most subscribe to newsletters or news podcasts. If you are one of these professionals, you are wasting your time.
Most of the popular daily news podcasts or newsletters are either too narrow-focused to too broad. Some offer good industry news, but miss the bigger picture, while others only offer the big picture, but miss the niche news that directly affects you.
What you're left with is 30 minutes to an hour wasted, every morning, reading inadequate information. You're behind, and you don't even know it. You think you're well-informed because you listened to "The Daily" on the way into work, but you've missed out on the most important news relevant to your industry.
You're up to date on the latest in the Israel-Palestine conflict? Great. But you missed the story of your competitor merging with an AI startup.
You're up to date on the latest news on Chinese crypto regulation? Fantastic. But you missed the news of your state legislature passing a bill on new financial reporting requirements for your business.
You get the picture - newsletters that are too broad-focused leave out industry-specific news that affect your business. Newsletters that are too narrow-focused leave out important local or national storylines that affect you directly.
What are newsletters that are too narrow? Industry-specific news, such as
- Crypto or finance newsletters, like Milk Road, Morning Brew or Robinhood Snacks
- Real Estate newsletters, like the Daily Deal, HousingWire or Inman
- Legal newsletters, like those offered by Bloomberg Law or Law360
How about newsletters that are too broad?
- The Daily Skimm
- AP Morning Wire
- The New York Times' The Daily
Don't get me wrong - those aren't bad news sources by any means. There's a reason those sources are popular. Milk Road is great, and you'll have a hard time finding a real estate source better than Inman.
The problem is - you're wasting your time. You could be reading a customized Consul news briefing that includes BOTH the industry-specific news that you need and the local/national headlines that you want.
A Consul briefing includes all the top local, national and industry-specific news you need to start your day as well-informed as possible.
Sure, you could read both Milk Road and the AP Morning Wire. But now you've doubled your morning news time, which means less time to focus on your real work. Why waste your time reading double the news when you can get it all in an easy-to-digest briefing delivered to your inbox every morning?
The last thing you want to do is get caught in the trap of thinking that it's better to stick to the New York Times or the AP because they are nationally-recognized news brands. You feel better because you read the New York Times' morning briefing? It's a false sense of superiority. You're not any more well-informed. It's called 'mental masturbation' - you're just wasting your time and losing your money.
Consul news briefings include a variety of sources, making them much more reliable than a newsletter from just one source. Plus, Consul briefings include custom social media analysis. You won't get that with the Daily Skimm.
If you're a professional at the top of your game, you can't afford to waste your time with inadequate news briefings. Make the most of your time with a Consul briefing, so you can get back to doing what you do best - making money for your business.
To get set up with your own daily news briefing, contact us today, or request a free trial to see exactly how Consul Media Intelligence will build you a news briefing to suit your specific needs.